Beauty is in the eye of the beholder, right? Correct. Beauty is something that is different for every person in the world. Some would say someone is beautiful based on their appearance. Others would look at the person's "heart" and say that because of how they are they are beautiful. Who is to say that these are wrong, or right? No one. Beauty is something that every goes after, looks for, and obtains.
I believe that someone is beautiful when they don't try, when they are comfortable in their own skin and with who they are. This does not have so much to do with physical appearance (although it plays a part by being comfortable with whatever style of clothing you choose to present on yourself) as it does with the entire person. Confidence, maybe, is the word that I am looking for. Or, honesty? Maybe both.
This is true though: if you can look at a person (or an organization/company for that matter!) and say that they have "it," then without hesitation they are "beautiful."